Why is Demi-Fine Jewellery Getting in Demand So Fast?

There was a time when jewellery lived in two worlds — the high-end heirlooms locked away for special occasions, and the fast-fashion pieces that lost their sparkle after a season.

Then came demi-fine jewellery, and everything changed.

I bought my first demi-fine ring on a whim — gold vermeil over sterling silver, with a tiny gemstone that caught the light every time I moved. It felt luxurious but didn’t cost a fortune. More importantly, I wore it everywhere — to work, to dinner, even on beach holidays.

Demi-fine isn’t about compromise. It’s about balance. It gives you the elegance of fine jewellery, the wearability of fashion jewellery, and the price point that lets you build a collection that grows with your style.

At Shanour, our demi-fine pieces are designed to be lived in — jewellery that’s as ready for your 9-to-5 as it is for your midnight adventures.